Effective message delivery shapes and influences the opinions, attitudes, expectations and values of all stakeholders in an organization—including clients and customers, shareholders, and employees.Saying the wrong thing at the wrong time can cause a company or organization serious reputation damage, wipe out stock valuations, and cost individuals their jobs. Therefore, communicating messages effectively to the media is an essential part of successfully managing any organization.
David custom designs spokesperson training sessions that result in efficient and effective message delivery.
Working with targeted media spokespersons, I help individuals and groups to confirm what messages they seek to deliver and assist in making sure they control the process from start to finish.
Each session is tailor-made to meet client expectations effectively, efficiently, and in a cost-effective manner. One-on-one sessions generally take up to two hours. Group sessions generally accommodate no more than four persons and last four hours. Crisis simulations can take up to an entire day and can include groups of up to 15 people.
Workshops can take place in the client’s offices or at an outside location. Regardless of the site, it is very important that it allows for an uninterrupted and focused workshop experience.
Workshops incorporate the latest technology to record each interview. Necessary recording equipment is provided for each session.
Following the workshop, participants receive a written analysis of their performance and a copy of their taped interview role-plays, together with hand-outs that high-lights key points to remember from the workshop.